Bob Bowlsby is not an effervescent personality. The Big 12 commissioner is neither bubbly nor vivacious. He’s one of the sharpest minds in the American sports cutlery, but Bowlsby mostly is a realist. He doesn’t say things to make people feel better.
So your spirits should soar in knowing that Bowlsby on Friday was downright buoyant on college football returning on time.
“I’m optimistic we’ll start the season somewhere around Labor Day,” Bowlsby told Big 12 writers on a Zoom call Friday, “I’m bullish about the opportunity, moreso than I was 30 days ago, and I hope I’m even more bullish 30 days from now.