It's the joke that won't go away.
But after a year and a half of "You the real MVP" punchlines, ESPN has put a creative spin on the most memorable line in Kevin Durant's famous MVP speech and turned it into an effective commercial as part of its promotional campaign pushing its upcoming Christmas Day lineup.
Good work, ESPN.
On the second day of Christmas, Kevin Durant invited Santa to practice... pic.twitter.com/MpMI49OoW8
— NBA on ESPN (@ESPNNBA) December 15, 2015