Russell Westbrook's famous philosophy of “Why Not?” has shaped not just his life, but an entire Asian tour by the Jordan Brand.
It's evident in what's become a summer tradition for Westbrook. For the third summer, Westbrook spent a week in Asia promoting his philosophy as the theme of a Jordan Brand promotional tour.
“For me, the most important part of this tour is getting to the fans, the kids and the people," Westbrook said via air.jordan.com, which offers an extensive recap and itinerary of Westbrook's travels from Shangai to Beijing to Tokyo."
Westbrook has become the face of the Jordan Brand.