A decade ago, back when pro football was a compelling product, they knew how to really sell big playoff moments. One commercial featuring actor Don Cheadle has always resonated with me because of its forceful insistence that scarcely any window is too small for something important to happen (which incidentally also means that I have to watch all of my sports by myself).
Five seconds was further reinforced into me during an earlier stage of my professional career when I studied and reported on economic indicators in real-time, which the bond trading market relied heavily upon to execute million dollar transactions.