Since its unveiling in the Summer of 2008, the Oklahoma City Thunder logo and branding have remained largely the same. There have been a few slight tweaks to the Chesapeake Energy Arena court and traditional jerseys, (Icon and Association), but other than that, they have remained largely the same. The “Shield”, as Thunder personnel call it, has been emblazoned on pretty much everything OKC (except for alternate jerseys and gear) for 12 years. The “Shield” has represented a truly spectacular era in Oklahoma City history, which has had both enchanting highs, (two MVPs, the 2012 Finals berth, sustained playoff success) and some crushing lows (injuries, trades, and that one free agent departure).
New Era, New Look?
