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Moving OKC Thunder tribute reminds why this team and community are special

As part of the integration into the franchise, every new member of the OKC Thunder visits the Oklahoma City National Memorial & Museum. Players, coaches, management all get to understand immediately that they haven’t just joined a new team they’ve become a member of the city and community.

It’s what separates OKC from the other 29 teams in the Association. There is a communal tie that can’t be replicated by large market organizations. And that’s not a slight to those markets — it’s simply the reality of the situation.

Each franchise has its own history and community stories.