Jenni Carlson on markets and stars: “Now, much of the reason for that is the success that KD, Russ and their team has had on the court in recent years. Of course, you’ve got to have superb talent like Durant and Westbrook to win big in the NBA, but you also have to have a stellar franchise with competent leaders who can plan and adapt and develop. The Thunder has that. So, Durant and Westbrook have shown that if you are a great player in a top-notch organization, no matter where it is, you have a chance not only to win lots of games but also make lots of money.