It's no surprise that Kevin Durant's free agency decision was going to generate a ton of buzz.
It's also no surprise that Durant chose to announce his decision on The Players' Tribune. He recently signed on as the deputy publisher.
So it should come as no surprise that the traffic that Durant's 351-word announcement generated for The Players' Tribune was the highest in the site's brief history.
According to Liz Mullen of Sports Business Daily, the site generated more than 5 million content views when it posted Durant's short letter Monday morning.