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Kevin Durant ranked 6th among athletes in Forbes' Fab 40

Forbes.com has Thunder forward Kevin Durant ranked among the biggest brands in sports.

Durant is ranked sixth in the athlete category of Forbes’ Fab 40 – an annual list of the world’s most valuable sports brands by teams, athletes, businesses and events.

Durant’s brand value of $18 million ties him with Jamaican sprinter Usain Bolt for sixth in the world. Only LeBron James (third, $27 million) ranks higher among NBA players.

According to Forbes, Durant’s entrance into the Fab 40 list for the first time is spurred by his 10-year deal he signed with Nike last year, which could be worth an estimated $300 million.