Prior to Friday afternoon, the OKC Thunder were the only team that did not sport a jersey patch. But, that reality is no more, as the team announced its first jersey sponsor ever would be with none other than long-time partner Love’s Travel Shops.
The Thunder and Love’s have had a close marketing relationship since the team’s inaugural season. The founders of the company, Judy and Tom Love both sit courtside at every Thunder home game. The entire 300-330 upper-level section of the arena is dubbed Love’s Loud City. Love’s has also provided fan bammers and t-shirts for playoff games throughout the Thunder’s numerous playoff runs.