On Aug. 1, Michigan officially became the first college football program to partner with Jordan Brand, as it unveiled new uniforms, cleats and merchandise draped with the Jumpman logo. The official terms of the deal could net the Wolverines more than $173 million over the next 15 years, but it will have a more far-reaching impact than that.
Jordan Brand uniforms for the University of Michigan football team: pic.twitter.com/oyjHMa9w3i
— Heidi Burgett (@heidiburgett) August 2, 2016
Programs are always looking for an advantage on the recruiting trail, whether it is touting its resume of sending players to the National Football League or showing off its latest gear.