Every Saturday, from August 25th, to December 29th in 2018, there will be college football available for fans all over the country to watch. From Hawaii @ Colorado State in Week 1, to the College Football Playoff National Championship game on January 7th, there will be thousands of games being played by thousands of 18-22ish year old athletes.
In that four-and-a-half month period, there’s plenty of money to be made. Every televised game generates advertisement revenue for the NCAA, TV networks, advertisers, and individual conferences and teams. Every game will generate revenue from ticket sales and concessions.