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Streaming, social media shaking up TV sports

You didn’t have to be in Ohio Stadium or in front of a television on Saturday to see Michael Thomas make an acrobatic touchdown catch for the Ohio State Buckeyes.

You could have been looking at your phone, your tablet or your computer and witnessed the catch in near real-time.

Within moments of Thomas’ reception in OSU’s 20-13 win over Northern Illinois, video of the play from the ABC broadcast exploded on Twitter and Facebook because of streamed uploads from fans and websites.

Such an online flurry brings a question to mind for Tom Odjakjian, who negotiated deals for broadcast rights to sporting events as a programmer at ESPN from 1981 until 1994.