Is Brian Kelly a villain?
It's an odd question using a curious word - villain. A villain is more than just a garden variety bad guy; it implies some degree of power and cunning. Villains are not dispatched by mere pedestrians or the average citizen. You require a hero in order to take down a villain.
Kelly is a guy who coached Grand Valley State for 13 years to 118 wins and two titles. That's a long time to be that good at one place in Division II.