Woody Hayes just rolled over in his grave.
The Ohio State University has its first stadium naming rights deal, teaming up with a Columbus-based company for one of the richest sponsorships in college athletics.
As first reported by Tom Knox of Columbus Business First, the university is set to announce Monday that Ohio Stadium, the Buckeyes' home since 1922, will be called Safelite Stadium beginning with the 2017 football season.
EXCLUSIVE: Ohio State partners with Columbus-based Safelite AutoGlass to rename Ohio Stadium. Details here: https://t.co/hCQmf6CE9f pic.twitter.com/zxs5OmlFWz
— Tom Knox (@TomKnocksBiz1st) April 1, 2017
The deal is worth $50 million over 10 years, making it the largest deal of its kind, surpassing the University of Washington's $41 million, 10-year pact with Alaska Airlines.