Ohio State's brand usually sells itself, but it never hurts to add in a touch of the best basketball player on the planet to help the cause.
That's exactly what the men's basketball program did Friday, sending out a photo of its new shoe display with each and every sneaker of LeBron James' shoe line the team's worn since the partnership commenced in 2007.
Our new @kingjames shoe display is on . All the exclusive shoes worn since becoming THE LeBron school in 2007 pic.twitter.com/lGHNc3YlFd
— OSU BASKETBALL (@OhioStateHoops) October 2, 2015
James has his own locker within the walls of the Jerome Schottenstein Center and isn't shy about saying that if he had went to college, it would have been at Ohio State.