In terms of the market value, Urban Meyer— as well as Saban and Swinney— are worth whatever a school is willing to pay him; and far be it for me to stand between another person and a paycheck. However, the other side of the equation is whether or not a school— Ohio State in this case— should be willing to pay their football coach that much money?
In his article, Briggs does a good job of breaking down all of the value that the OSU football program— and by extension, Meyer— brings to the university at large; including the athletic department surplus, enrollment spikes, enhanced marketing abilities, and much more; and all of that is true and valid, and I 100 percent support it.