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Ohio State vs. Western Michigan | Scarlet & Gray Matter

Short-attention-span synopsis: Buckeyes apply barely enough makeup to look more than plain. Zeke gets 100, but like Buckeyes can’t find the edge. Cardale conundrum: looks really good — except when he doesn’t.

Pregame buzz: Few saw the Broncos bucking the Buckeyes, so the talk — again — was whether Cardale Jones was the right QB for the job, even after Urban ended the speculation on Wednesday by naming 12 Gauge the starter. Jones didn’t blow anyone away against Western Michigan, but those screaming for J.T. Barrett are wasting their breath.

The $65 question: Expectations are the enemy of ticket prices, even when those prices are lowest on the tiered-pricing totem pole.