Ohio State is diving in on name, image and likeness possibilities.
A day after athletic director Gene Smith joined state senator Niraj Antani to unveil legislation that would give college athletes in Ohio the ability to profit from their NIL beginning on July 1, the state flagship school's athletic department announced a partnership with Opendorse, an athletic marketing platform. Together, they created a new tool called THE Platform, which is designed to help Buckeye athletes "capitalize on their name, image and likeness."
THE Platform is branded as a "unique program of NIL educational programming via Opendorse Ready + Darlow Rules tailored specifically for Ohio State" that will be "administered through the Eugene D.