Ohio State continues to dive deeper into the name, image and likeness game.
In preparation for athletes to begin making money on July 1, the athletic department announced it has "engaged with" Anomaly Sports Group, a Columbus-based company that will provide protective education and consultation on NIL. This partnership follows Ohio State's creation of THE Platform, which was created – with the backing of Opendorse – for athletes to "capitalize on their name, image and likeness."
All of Anomaly's offerings will be included in THE Platform, per the athletic department.
From Ohio State's press release:
Anomaly will prepare student-athletes for success amidst the challenges and responsibilities of maximizing their full NIL potential.