We knew Ohio State football was a big money maker. But, could you fathom that the program was valued at $1.5 billion? (Yes, that’s billions.)
In an article by The Wall Street Journal, that was later written about by Arthur Weinstein of Sporting News, research was done by a professor that led to him putting the evaluation of the program at the $1.5 billion mark. How does that stack up with other schools? Spoiler: no program can match the Buckeyes, as OSU ranks No. 1.
Behind the Bucks—and within striking distance—are the Texas Longhorns.