The truth about NIL this summer is that it probably isn't going to be as weird or as fun as I might hope. My personal preference would be for Harry Miller to be able to endorse a Wittgenstein convention somewhere or for C.J. Stroud to become the face of Dogecoin, but the reality will be a bunch of players appearing in car dealership commercials or some junk.
Which is fine, for them! Appear in whatever commercials you want, because that'll be the new normal. The problem comes, as we discuss this week in the Dubcast, when the Powers That Be in the NCAA and in politics decide they want to half-ass regulation and kind of hope it all goes away quietly, which it will not.