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NCAA, CONFERENCES SUED OVER MARCH MADNESS ADVERTISING
The NCAA once again finds itself in legal trouble.
A collection of former college basketball players, including Kansas great Mario Chalmers and Arizona guard Jason Terry, sued the NCAA and multiple conferences — including the Big East, Pac-12, Big Ten, Big 12, SEC and ACC — for unauthorized use of their name, image and likeness in March Madness highlights.
Turner Sports Interactive was also named in the lawsuit, which claims that the NCAA collected “millions of dollars” through the use of the name, image and likeness of the 16 plaintiffs.