NCAA athletes are one step closer to being allowed to profit from their name, image and likeness.
The NCAA announced Wednesday that its Board of Governors supports rule changes that, if approved by the NCAA's full membership, will allow student-athletes to profit from their fame and receive compensation for third-party endorsements both related to and separate from athletics, as well as social media, digital content creation, personal businesses and appearances.
Per the recommended new rules, which were developed by a working group co-chaired by Ohio State athletic director Gene Smith, the NCAA would allow student-athletes to be paid for promotional opportunities, student-athletes will be allowed to identify themselves by their sport and schools but cannot use any school logos or trademarks.