I've never seen a fanbase so wrong-footed after a national championship.
The Michigan Wolverines won their first outright college football national championship since the United States first crammed a monkey into a rocket and shot him into space, but you'd never know that amid their head coach leaving and taking half the coaching staff with him, the NCAA breathing down the necks of everyone who stuck around, and the most nationally known Wolverine being a dork who parlayed a failed military intelligence career into spying on MAC teams.
There are a lot of questions to be answered here, but the biggest one is "how do you manage to go bankrupt as the main merchandise seller of a national championship winner in the town where said national championship winner resides?