Anyone who follows college basketball recruiting— or really anyone who spends any time on the internet and has interest in sports— has seen it. There’s simply no way to avoid it. Too many sites, pages, blogs, YouTube channels exist for you to miss it, because each one is trying as hard as they can to make you see it.
“It” is the latest viral video of a high school basketball player dunking from the free throw line, or breaking ankles with a crossover, or talking trash after draining a three. From Ballislife, Overtime, and Bleacher Report to WorldStar and even ESPN, it seems like just about everyone is looking for the next big thing, while creating media darlings like the Ball family and massive teen Zion Williamson.