When the Big Ten announced its record-breaking media rights deal with Fox, CBS and NBC on Thursday morning, my co-worker and Eleven Warriors senior editor Johnny Ginter sent three separate messages in the company Slack.
9:59 a.m.: SEVEN
9:59 a.m.: BILLION
9:59 a.m.: DOLLARS
At 10:22 a.m., deputy editor and lead football writer Dan Hope sent an update that Sports Business Journal valued the agreement at $8.05 billion over seven years. Johnny replied again with three messages.
10:29 a.m.: EIGHT
10:29 a.