For most of 2022, Ohio State’s concern about its standing in the NIL arms race was apparent.
During a panel discussion at an event with local business leaders last June, Ryan Day said Ohio State would need $13 million in NIL money to keep the football team’s roster together. When asked about that number on signing day in December, following an end to the 2023 recruiting cycle in which NIL was a factor in the Buckeyes missing out on several high-profile targets, Day said Ohio State was still working toward that number and that the Buckeyes would “need all the help we can get.