Ohio State is making a public plea for fans to provide additional support to its NIL collectives.
In Ohio State’s first direct call for fans to donate to collectives, athletic director Gene Smith urged Buckeye faithful to partner with the collectives that have helped the university's student-athletes engage in name, image and likeness opportunities, saying the organizations need more financial support to remain at the forefront of NIL in collegiate athletics.
“There has never been a more exciting time to be a fan of the Ohio State Buckeyes,” Smith said in a statement. “Excellence within our programs and remarkable experiences for our student-athletes will always be the standard at Ohio State, while competing for championships, academic excellence and graduating, and preparing for life after sports are our goals.