It’s July 5th and the money is flowing.
With college athletes now allowed to profit off their name, image, and likeness (NIL), we’ve already seen countless stars and role players posting about their favorite delivery service, moving company, chicken joint, or mass-produced beverage. Beyond the formal endorsements, we’ve seen an abundance of players join Cameo - the popular, on-demand video creation service - allowing fans to send anywhere from $10 to $200 for a two-minute birthday shoutout.
Many have referred to this era of minimal regulation as the wild west in terms of endorsement deals, assuming a faucet has now been turned on that can never be shut off.