The race to compete for championships in college sports will soon include a new variable.
As part of a new revenue-sharing model created by the NCAA’s settlement of three antitrust lawsuits, NCAA schools will be allowed to pay athletes directly starting in 2025. Per the settlement framework, the revenue-sharing for each school’s athlete pool will be capped at 22% of the average revenue brought in by Power 5 schools – a figure estimated to start at around $20-22 million per year with the potential to increase in future years.
While it’s unclear how Title IX will apply to the new revenue-sharing model, schools are expected to have flexibility in determining which athletes will receive a share of the revenue and how much each athlete will receive.