Only time will tell if the beloved "Live Forever" Big Ten ad will truly live forever. However, as of roughly a week and a half ago, the long-adored sweeping animation of the Midwest's most prominent college football conference has officially become out-of-date.
If the Big Ten doesnt drop a new Map commercial today to announce realignment
We riot. pic.twitter.com/ePY5Wu2tti — Ben Stevens (@BenScottStevens) July 1, 2024In case you have not heard, the most major wave of conference realignment in several decades at long last went into effect at the start of this month.