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California Officially Passes Law Allowing Student-Athletes to Profit Off Their Name, Image and Likeness

The NCAA's amateurism model could be facing its biggest challenge yet.

California governor Gavin Newsom officially signed the Fair Pay to Play Act on Monday, which will allow student-athletes in the state to profit off their name, image and likeness – beginning in 2023 – and will prevent schools from revoking a student-athlete's scholarship or eligibility for receiving compensation.

Colleges reap billions from student athletes but block them from earning a single dollar. Thats a bankrupt model.

I just signed the Fair Play to Pay Act with @KingJames -- making CA the first state to allow student athletes to profit off their name, image, and likeness.