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Bob Evans Names Urban Meyer “Head Breakfast Coach” For Marketing Campaign

Related Topics: Urban Meyer, Breakfast, Name, Ohio River, Ohio

Urban Meyer is taking on a new challenge this fall – selling breakfast.

The Ohio-based breakfast chain Bob Evans fittingly tabbed Meyer as its inaugural "Head Breakfast Coach," citing Meyer's Ohio roots, family values and frequent visits to Bob Evans to make him the perfect match. The Buckeye coach "embodies the same values the family dining restaurant was founded on – a down-to-earth, generous and hardworking way of life that is 'The Ohio Way.'"

"I know that every winning day starts with a hearty breakfast, so I'm happy to help Bob Evans announce the Everything Breakfast," Meyer said in the release.