The #brands always win. Even when they lose.
If you think having to issue a second press release one day after making a confusing announcement is losing, you're wrong. Look at Michigan State's big announcement last week:
Detroit-based Rocket Mortgage will be the presenting sponsor of the famed men's basketball team which will now be known throughout the Breslin Center as, "MSU Spartans Presented by Rocket Mortgage."
Wow, they renamed Sparty! Or did they? One day later:
Following yesterday's release regarding the partnership between Rocket Mortgage and Michigan State, there were some reports that incorrectly stated Michigan State was renaming its men's basketball team.