When the Cincinnati Bengals clinched their first trip to the Super Bowl in 31 years, fans wanted a party. Specifically, a 66,000-person watch party in Paul Brown Stadium.
"There was a lot of excitement. We got calls and visits from so many people," Hamilton County Commissioner Alicia Reece told the Cincinnati Enquirer. "I thought it was a great opportunity for our city to bring additional people to town and additional revenue."
But the NFL, which owns the licensing rights to the game, said no.
That’s not surprising, said Athens intellectual property attorney Jonathan Robe.
“The NFL protects its trademarks when it comes to the Super Bowl,” said Robe, who specializes in intellectual property.