ALAMEDA — NFL punters sometimes use “#ForTheBrand” on social media when one produces a highlight since they think of themselves as their own unique brand, a notion started by former Colts punter and current rambunctious media personality Pat McAfee.
With the Raiders facing the Chiefs and one of the league’s most dangerous return men in Tyreek Hill on Sunday, rookie punter Johnny Townsend knows the brand is in danger.
“He’s a terrorist for the brand,” Townsend said of Hill. “He’s obviously an unbelievable athlete. He’s somebody that we circle on the calendar every single year, not only him but just that team in general.