The A’s announced Tuesday that they are not broadcasting their games on terrestrial radio this season. And it’s not, as they’d have you believe, a move towards innovation or the cutting edge.
No, sadly, it’s a sign of how irrelevant the A’s have become in this market.
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The A’s are wrong when they push that streaming is the future. It isn’t. It’s the present. We live in an era of over-the-top video content, podcast dominance, and soon, near-ubiquitous gig-speed cellular data connections.
But if the A’s were truly all-in on the streaming option — if they were actually trying to lead the way for the rest of baseball, as they alleged Tuesday — then they wouldn’t have any terrestrial radio affiliates next year.