He’s the Oakland A’s chief operating officer, with a tall order — attracting more fans. So this season, Chris Giles is trying a novel approach on how to reel them in. And, it appears to be paying off, with the number of A’s fan memberships doubling in a single year.
Giles is pioneering a first-of-its kind membership program called A’s Access. Under the plan, fans buy packages of reserved seats for as few as 10 or 24 games, but get access to the stadium for all 81 homes games where they can soak in the sports scene scene and watch the A’s play from flexible spaces like the Coliseum’s popular Treehouse bar and viewing area.