Today's sports world has fallen head-over-heals in love with advanced metrics and analytics as the holy grail capable of measuring everything from advertising campaigns to zero-based budgeting.
But one area that defies the pivot table, algorithm or analytical decision is the sports fan's fascination with bobbleheads. How do you measure the emotional attachment to a 6- to 8-inch piece of polyresin? A quick look around my office has Michael Jordan bobbling next to an original Oakland A’s ceramic. Gordie Howe, Elvis, Pau Gasol and Shane Battier also made the lineup with many others. Take a look around your office or den and start bobbing through the acquisition story of your collection.