MESA, Ariz. -- The A's have let go of longtime slogan "Green Collar Baseball" in favor of "Rooted in Oakland," which drives home a recurring message emphasizing their commitment to the city.
Details of the new advertising campaign, which include commercials and a series of print messages, were released Saturday morning. In addition, the A's plan to install 122 flagpoles in Oakland next week, which can be seen downtown and around Lake Merritt, and increase their billboard usage around the city to expand their outdoor presence.
"It reflects our commitment to building a ballpark in Oakland, and also our rich heritage and history in Oakland," A's vice president of sales and marketing Jim Leahey said.