NBC Sports announced yesterday that the first two games, against Michigan and Ball State, of the 2018 Notre Dame football season have been the most-watched in eight years. Notre Dame Football on NBC is up sixty-five percent (65%) over last season. Clearly, you like to watch.
NBC tracks its viewing metrics a bit differently than a simple trawl through Nielsen’s data. NBC uses an acronym that is straight out of the Sean Spicer School of Photoshop: Total Audience Delivery (TAD). TAD is an attempt to measure viewership across all platforms, to include on-demand and mobile devices. Interestingly, NBC has discovered that 87% of Notre Dame viewers prefer to watch on traditional, cathode-ray tube televisions and in black-and-white.