The Notre Dame Fighting Irish approach a new season with a new head coach, a new mindset, and a new Twitter hashtag. While the Midwestern suburban high school student in me cringes at many attempts at manufactured hype, as a writer, I do enjoy seeing the message and creativity behind a season’s branding tagline, even if I could do without the jersey patches.
2022: For the Irish
This one came off as a little too direct to me at first; it seemed a bit like saying “Go, Irish!” and calling it a day.