The Notre Dame Fighting Irish took to social media Thursday to release the athletic program’s branding tagline for the new season. This year, the team will rally under the call “All Fight.” While I’ve said before that “God, Country, Notre Dame” packs more of a punch than any hashtag on Twitter, I can’t help but find myself fascinated with all things related to the Irish brand, pageantry and aesthetic. It’s time to pick apart this year’s branding tagline.
Style Points
The script “Fight” here is very much reminiscent of the gold basketball jerseys of the Pat Connaughton era.