Last week, Colin Cowherd discussed which teams had the biggest brands in American sports. In Cowherd’s top 10, Notre Dame Football came in 6th among all college and professional teams. According to Cowherd, the Irish are the top-ranked brand in college football, and no other college football team fell in the top 10. Duke basketball was the only other non-professional brand.
So that begs the question: How did Notre Dame become such an established and well-recognized brand?
A 2013 article by Forbes Magazine laid out a few reasons: First, Notre Dame has always been notorious for taking risks with its football program.