Today, Guinness announced that they would partner with Notre Dame to become the official beer of Notre Dame Fighting Irish alumni and fans. Furthermore, the announcement was made that legendary Notre Dame quarterback Joe Montana would be the national ambassador for the partnership.
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As part of the partnership, fans in select markets — including Indiana, New York, Boston, and Chicago — should be on the lookout for special edition Notre Dame 8-packs of Guinness.
Montana will be featured in Guinness TV spots, social media campaigns, and other promotional activities moving forward.