After decades of unofficially being the beer of Notre Dame Football, Guinness announced a formal partnership with the University to be the official beer of Notre Dame football starting in 2020.
While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it’s a reminder that history’s best teams are built over time. Guinness is proud to announce it is now a partner and Official Beer of Notre Dame Fighting Irish Alumni and Fans, a group that numbers well over 40 million across the U.S. Our seven-year partnership will unite two Irish institutions and bring to life new traditions, like raising a Guinness toast to honor the Irish faithful – whether you’re Irish by blood or in spirit.