The story is nothing new. A former Notre Dame Fighting Irish athlete ends their athletic career and enters the world of business and entrepreneurship. In fact, the story of former Notre Dame athlete enters the world of wine making is one that has been told before as well. What Jesse Bongiovi (football) and Ali Thomas (hockey) are doing right now is something that hasn’t been done before though. Bongiovi and Thomas have recognized an opportunity in a market and jumped into it full force with their rosé, Diving Into Hampton Water.
What started out as a joke among friends, that rosé is the “water of the Hamptons,” turned into a business idea.