NBC suffered a double-digit drop in viewership for Notre Dame’s rivalry game against Navy.
Last Saturday’s Navy/Notre Dame college football game drew 2.6 million viewers on NBC, down 24% from Stanford/Notre Dame last year (3.4M) and down 29% from Arizona State/Notre Dame in primetime two years ago (3.7M). The rating was not immediately available.
Compared to previous meetings between Notre Dame and Navy, Saturday’s viewership declined from last year’s primetime matchup on CBS (3.9M), but pulled even with the 2013 game on NBC.
Three of the four Notre Dame telecasts on NBC this season have had a decline in viewership, with the season opener against Texas the lone exception.