As the college athletics world suffered through the upheaval of realignment in the early part of the 21st century, the common refrain was “it’ll be worth it when our networks come online”. Everyone saw the magic Jim Delaney was working with the B1G, and what’s-good-for-the-goose-itis ran rampant. The SEC was quick to jump on board, followed by the Pac-12, and even the Texas Longhorns figured they could pull it off (although the jury remains out). These networks, mostly coupled to the sports behemoth that is (or at least was) ESPN, sought to milk their own cash cows while (allegedly) bringing more of their content to their constituents who cared (and those who didn’t).
Batteries (and Broadcasts) Not Included
